The Apathetic Epidemic

2019

The Apathetic Epidemic is a speculative design fiction that comments on the world’s rapid digitalization and how its severley impersonal,fast, overwhelming and intangible nature impairs our ability to feel empathy. Moreover, it is a critique on how the human centered approach of “empathic design” is being used by companies, especially in the industry of digital technology, to create and sell products that are very considerate to the consumer’s surface needs but fail to get across the fundamental essence of empathy. At the end of the day, despite their
employment of “empathic design” in the creation process of their products, these companies sell goods that contribute to the perpetuation of apathy inherent in late capitalist and corporate culture.