Hannah Troare Gallery

Visual Identity

2022

Hannah Traore Gallery (HTG) is a contemporary art gallery in New York with a mission to uplift Black, Indigenous, and marginalized artists through exciting programming that welcomes new and existing art audiences. Traore approached our team to help her articulate an inspiring purpose and ambition for the gallery, leading to the driving idea that HTG is a space for diverse perspectives.

Traore wanted her namesake business to depart from other galleries’ visual austerity. We used curvilinear shapes, an emphasis on materials, and a color palette of creams and browns to build a visual language that celebrates the gallery’s distinct values. We responded to Traore’s personal vision
with customized typography but also ensured, through compositional guidelines and other tools,that the brand system suits the art-world context.

The success of our collaboration with Hannah was partially built on a true understanding and alignment with HTG’s vision. We built on the success of our purpose and identity work by designing the gallery’s website, branded templates, and communications materials. A flexible and proactive relationship with Traore and her team enabled us to support the gallery’s short- and long-term needs with high-quality work that integrates seamlessly into the gallery’s launch and
ongoing operations.

Designed by Eric Francisco and team at Frontier Design Inc.